We all have those clients, bosses, business owners, etc that gets bitten by the analytics bug and all of a sudden wants to know every detail of his or her campaign every week if not everyday or hour.
I have a client who is a very large publicly traded corporation and they provide their Board of [...]
It may be difficult to imagine a successful PPC campaign that doesn’t include Google and Yahoo!, companies that limit themselves to just the top two or three may be missing out on profitable traffic.
The exact same reasons Google and Yahoo! are essentials to any SEM effort is the exact same reasons it has become increasingly [...]
CTR, CPC, Conversion Rates. What you should be tracking on your PPC campaigns yet hardly anyone does.
Do you know how well your campaign is performing? Are you making money? How many visitors are visiting your site? How many visitors do you convert to sales leads/sales each month? What pages on the site are they visiting? [...]
