The PPC Guru

Google Analytics added a new benchmarking feature that allows users to compare their sites performance to their industry benchmarks. There is a catch, in order for you to use the benchmarking feature you will need to share your data with everyone else, on a completely anonymous level of course.
If you were that kid on the [...]

Riding waves of quarterly growth, Internet advertising revenues for 2007 likely surpassed $21 billion, smashing the 2006 figure by miles, according to a new report from the Interactive Advertising Bureau (IAB).
“The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection [...]