The PPC Guru

It may be difficult to imagine a successful PPC campaign that doesn’t include Google and Yahoo!, companies that limit themselves to just the top two or three may be missing out on profitable traffic.
The exact same reasons Google and Yahoo! are essentials to any SEM effort is the exact same reasons it has become increasingly [...]

CTR, CPC, Conversion Rates. What you should be tracking on your PPC campaigns yet hardly anyone does.
Do you know how well your campaign is performing? Are you making money? How many visitors are visiting your site? How many visitors do you convert to sales leads/sales each month? What pages on the site are they visiting? [...]