Archive for the 'PPC Essentials' Category

Ten landing page tips to increase your conversions

Everyone love a ten item list, especially when it’s about getting people who visit your site to convert into sales or sales leads . After all, your paying for visitors. Can you think of something more important than turning those clicks into sales leads or paying customers?Consider these a set of suggestions about [...]

Enough is enough. When are you sending too many reports?

We all have those clients, bosses, business owners, etc that gets bitten by the analytics bug and all of a sudden wants to know every detail of his or her campaign every week if not everyday or hour.
I have a client who is a very large publicly traded corporation and they provide their Board of [...]

PPC Campaign Tracking Essentials

CTR, CPC, Conversion Rates. What you should be tracking on your PPC campaigns yet hardly anyone does.
Do you know how well your campaign is performing? Are you making money? How many visitors are visiting your site? How many visitors do you convert to sales leads/sales each month? What pages on the site are they visiting? [...]